What is "aura farming" and why are Latino teenagers battling for it? For some it is the height of cool. For others it is the pinnacle of cringe. For many more, it is just baffling. “Aura farming” is a niche craze that has burst from the corners of online gaming and social media onto the streets of Latin America. The idea is to strike a pose. And not just any pose, but one which captures the idea of a personal “aura”. Cool, composed, cocky and — ideally — effortless. Victor Gabriel Tourinho Camargo, a Brazilian content creator known online as “Uvitinho”, takes credit for organising what was perhaps the first aura-farming competition in the world, held last month in Sao Paulo
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